Commercial Printing and the Internet

Remember back in 2000, when marketing industry experts were convinced that the Internet was going to destroy the entire print medium – rendering it obsolete as we moved towards a paperless society? Well, times have changed and although the Internet is now a permanent fixture in our lives, it has not brought a wrecking ball to traditional media – or the commercial printing industry.

In fact, web based solutions have actually helped the commercial printing industry thrive in the early stages of the 21st century by providing tools that help enhance the entire process of creating print collateral and getting it out to market.

Just consider the editing process. Years ago, a commercial printer would need to create a full, hard-copy draft of a print piece and have it delivered to the client for their review. If there were changes that needed to be made, the piece was marked up and shuffled back and forth until everything looked perfect.

With the Internet (and more accessible software technology) clients are now able to review documents online and email changes right back to the printer. This saves both time and money and makes the old way feel antiquated.

In addition, some commercial printers have given their clients the tools to create print media right from their own PC, and then submit them to the printer for production.
What we’ve learned from enterprises such as these is that the Internet is not something to be feared as a harbinger of the end of commercial printing. Instead, those who embrace new printing technology will see their customer base grow – especially as people become more tech savvy in the coming years.

Work with an industry leader in commercial printing. Work with Wilen Group. At www.wilengroup.com you’ll discover all the ways technology can help enhance the printing and marketing process. Let Wilen Group create a campaign that builds your brand and delivers the customers right to your door.