Well, the answer is pretty simple. First you gotta make a low budget horror film for around 15,000 bucks and then push it using a smart social media campaign convincing more than 1 million people to see it even before its release date giving you 7 million dollars from only 144 screens over one weekend.
Paramount Studios decided to use a different marketing technique for the low budget “Paranormal Activity” using Eventful.com a community based website allowing users to promote local events.
The company created online buzz around the film and asked users to share this buzz with their friends, stating that if 1,000,000 people demand to watch the flick, it will get a nationwide release.
Well, the plan worked and the movie got a million hits and a wide release. All the noise helped the movie gain over 7 million dollars for its limited 144 theater screenings.If you are looking to get in the social media marketing business but don’t really know where to start, visit us at www.wilengroup.com. We can create personalized communication for your business and go beyond awareness, utilizing unique channels including social media, direct to mail, geo-targeted online advertising as well as TV and radio.
Oh, and just for fun...
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