What is your holiday campaign strategy?

The holiday season is coming and it looks like a rough one to be honest. Sales were going down in the last year and consumers are not as eager to take out their wallets as easily as they used to. Shoppers are becoming more price aware, looking for deals and bargains instead of just buying whatever is on the shelves.

Businesses across the nation can not handle another dry shopping season and are looking to increase this years revenue by lowering prices and pushing ad campaigns.

Advertising Age reports that Kohl’s is one of the first retailers to engage a massive holiday campaign, targeting radio, TV, direct mail and social media as the leading advertising channels.

Direct email is also a strategy that the company is taking after doubling its consumer database during the last year. The company will focus on value and discounts while reminding shoppers how much money they are saving while shopping in their stores.

What is you holiday business plan? Do you have a holiday campaign strategy or are you feeling behind your competitors? If you are looking for an entertainment marketing agency that incorporates creative marketing using print, radio, television, out-of-home, web and much more visit www.wilengroup.com. We look forward to taking you to the next level.