What is your holiday campaign strategy?

The holiday season is coming and it looks like a rough one to be honest. Sales were going down in the last year and consumers are not as eager to take out their wallets as easily as they used to. Shoppers are becoming more price aware, looking for deals and bargains instead of just buying whatever is on the shelves.

Businesses across the nation can not handle another dry shopping season and are looking to increase this years revenue by lowering prices and pushing ad campaigns.

Advertising Age reports that Kohl’s is one of the first retailers to engage a massive holiday campaign, targeting radio, TV, direct mail and social media as the leading advertising channels.

Direct email is also a strategy that the company is taking after doubling its consumer database during the last year. The company will focus on value and discounts while reminding shoppers how much money they are saving while shopping in their stores.

What is you holiday business plan? Do you have a holiday campaign strategy or are you feeling behind your competitors? If you are looking for an entertainment marketing agency that incorporates creative marketing using print, radio, television, out-of-home, web and much more visit www.wilengroup.com. We look forward to taking you to the next level.

How to make 7 million dollars using smart social media campaign

Well, the answer is pretty simple. First you gotta make a low budget horror film for around 15,000 bucks and then push it using a smart social media campaign convincing more than 1 million people to see it even before its release date giving you 7 million dollars from only 144 screens over one weekend.

Paramount Studios decided to use a different marketing technique for the low budget “Paranormal Activity” using Eventful.com a community based website allowing users to promote local events.

The company created online buzz around the film and asked users to share this buzz with their friends, stating that if 1,000,000 people demand to watch the flick, it will get a nationwide release.
Well, the plan worked and the movie got a million hits and a wide release. All the noise helped the movie gain over 7 million dollars for its limited 144 theater screenings.

If you are looking to get in the social media marketing business but don’t really know where to start, visit us at www.wilengroup.com. We can create personalized communication for your business and go beyond awareness, utilizing unique channels including social media, direct to mail, geo-targeted online advertising as well as TV and radio.

Oh, and just for fun...

Commercial Printing and the Internet

Remember back in 2000, when marketing industry experts were convinced that the Internet was going to destroy the entire print medium – rendering it obsolete as we moved towards a paperless society? Well, times have changed and although the Internet is now a permanent fixture in our lives, it has not brought a wrecking ball to traditional media – or the commercial printing industry.

In fact, web based solutions have actually helped the commercial printing industry thrive in the early stages of the 21st century by providing tools that help enhance the entire process of creating print collateral and getting it out to market.

Just consider the editing process. Years ago, a commercial printer would need to create a full, hard-copy draft of a print piece and have it delivered to the client for their review. If there were changes that needed to be made, the piece was marked up and shuffled back and forth until everything looked perfect.

With the Internet (and more accessible software technology) clients are now able to review documents online and email changes right back to the printer. This saves both time and money and makes the old way feel antiquated.

In addition, some commercial printers have given their clients the tools to create print media right from their own PC, and then submit them to the printer for production.
What we’ve learned from enterprises such as these is that the Internet is not something to be feared as a harbinger of the end of commercial printing. Instead, those who embrace new printing technology will see their customer base grow – especially as people become more tech savvy in the coming years.

Work with an industry leader in commercial printing. Work with Wilen Group. At www.wilengroup.com you’ll discover all the ways technology can help enhance the printing and marketing process. Let Wilen Group create a campaign that builds your brand and delivers the customers right to your door.

Social Media Marketing and your Business

Blogs, Twitters, Facebook, YouTube, LinkedIn, these are not only social network channels – these are your new marketing channels. Yep, posting a classified ad in the paper is just not enough. Times are changing and your marketing strategies should also change accordingly.

You probably heard about social media marketing, a term that describes the use of online social networks for marketing. So what will you gain from social media marketing? Well, first of all you create buzz for your brand. Blogging for example, is a great way to publish news and information about your company. Twitter can help your followers keep track with hot new info and YouTube can help you promote your brand by using cool clips and videos.

Social media marketing is much relaxed and laidback than conservative marketing outlets. Just look at this blog! You can write what ever you like, and meet with your customers on a more personal, conversational level.



Of course that all of these social channels are free to use and open for everybody. If you are looking to get in the social media marketing business but don’t really know where to start, visit us at www.wilengroup.com. We can create personalized communication for your business and go beyond awareness, utilizing unique channels including social media, direct to mail, geo-targeted online advertising as well as TV and radio.