Monday, 22 June 2009

In the market for new marketing ideas?

Marketing is one of the most important aspects of your business. Even if you think you can away with a mediocre Direct Marketing campaign or a clichéd TV commercial – then think again. Bad advertising can actually harm your business and drive customers away. But when everything’s already been done – what can my business do? Well, for starters, when I need a fresh new marketing idea I go online. I search google, youtube, check my competitors and open my mind. I don’t say that you should copy your ideas, but sometimes, looking at other people’s work can really help you think.

Check out this cool youtube video, it has many innovative ideas – this is the future of marketing:



Straight from TED, here is Marketing guru Seth Godin and he spells out why, when it comes to getting attention, bad or bizarre ideas are more successful than boring ones:



And to prove you that even we can take a hit – here’s Bill Hicks on marketing and marketers (watch out for the usual Hicks explicit language…)



When approaching marketing, you need that out-of-the-box thinking, you need inspiration and yes, some sense of humor, even if it's about yourself and your brand. If you are looking for that creative edge, for an entertainment marketing agency that incorporates creative marketing using print, radio, television, out-of-home, web and much more - visit Wilen Media online at www.wilengroup.com. We look forward to taking your brand to the next level!

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