B2B? B2C? How about B-to-Me?

As a business owner, you’ve probably know all about B2C. Yes, Business-to-Consumer simplifies everything you do into a catchy buzz word. A simple transaction that happens between you and your client is a B2C.

Then we got B2B which describes Business-to-Business transactions, there’s even B2G (Business-to-Government) and vice versa and the list goes on and on. But we’d like to introduce to you a new kind of business - we like to call it B-to-Me.

B-to-Me creates personalized communications that go beyond just awareness. By utilizing unique channels including social media, direct to mail, geo-targeted online advertising as well as TV and radio, B-to-Me is taking the consumers to the next critical step: consideration and action. It doesn’t matter if you run a huge corporation or just a small business - the newest marketing trend is waiting for you at Wilen Group. B-to-Me picks up your campaign, create a road block of marketing tactics designed to amplify your massage and drive unparallel results.


At Wilen Group, we understand that each client is different and your needs are completely unique. If you want to stay on top of today’s ever-changing landscape, visit www.wilengroup.com today!

In the market for new marketing ideas?

Marketing is one of the most important aspects of your business. Even if you think you can away with a mediocre Direct Marketing campaign or a clichéd TV commercial – then think again. Bad advertising can actually harm your business and drive customers away. But when everything’s already been done – what can my business do? Well, for starters, when I need a fresh new marketing idea I go online. I search google, youtube, check my competitors and open my mind. I don’t say that you should copy your ideas, but sometimes, looking at other people’s work can really help you think.

Check out this cool youtube video, it has many innovative ideas – this is the future of marketing:



Straight from TED, here is Marketing guru Seth Godin and he spells out why, when it comes to getting attention, bad or bizarre ideas are more successful than boring ones:



And to prove you that even we can take a hit – here’s Bill Hicks on marketing and marketers (watch out for the usual Hicks explicit language…)



When approaching marketing, you need that out-of-the-box thinking, you need inspiration and yes, some sense of humor, even if it's about yourself and your brand. If you are looking for that creative edge, for an entertainment marketing agency that incorporates creative marketing using print, radio, television, out-of-home, web and much more - visit Wilen Media online at www.wilengroup.com. We look forward to taking your brand to the next level!

Recession Proof your Marketing

In our times, who can even think about marketing? Most businesses are cutting costs wherever they can, some even send employees home, and marketing seems to be out of the question. This economic downturn was a surprise to many of us, but the fact we weren’t ready for this new climate doesn’t mean that we have to give up. Marketing during recession is a must and cutting down on marketing now can be a fatal mistake.

First and foremost, smart marketing during recession enables you to grow your share of the market while your competitors are left behind. You should defiantly look into your marketing strategy but this is not a time to cut on marketing costs. Instead you should re-evaluate your strategies and open a new front of recession oriented marketing, pick up on new methods of advertising and strengthen your brand for years to come.

We understand this changing economy and we understand your changing need. If you are looking for more information about the recession marketing from an entertainment marketing agency that incorporates creative marketing using print, radio, television, out-of-home, web and much more, visit Wilen Media online at www.wilengroup.com. We look forward to getting through this together and taking your brand to the next level.

One Stop Entertainment Marketing

One Stop. When you hear that phrase you feel like you are about to save time and money. Wal-Mart has made a fortune from the idea of one-stop shopping. Instead of going to 4 different stores you'll save time and money by shopping in one place. But there is a catch, you have to learn how to do it all very well, and only the greatest companies can do that.

Wilen Media is your one stop shop for your entertainment marketing and creative marketing needs. We can develop an amazing marketing strategy for your company, but you don't have to leave to get your direct mailings done. We actually have an affiliated company, Wilen Direct, that printed and mailed over 200 million direct mail pieces to homes around the country.

Integration and service has always been the key to our success because we cover the entire spectrum successfully. Many agencies boast they can do it all, but unfortuantely, quality is sacrificed. We provide:

• Production
• Direct Mail
• Short and Medium-Run Magazines
• Bill Inserts
• Attraction Collateral
• In-Line Mailers
• Variable Data Imaging (VDI)

We understand your needs and we understand this changing economy. If you are looking for an entertainment marketing agency that incorporates creative marketing using print, radio, television, out-of-home, web and much more visit Wilen Media online at http://www.wilengroup.com/. We look forward to taking your brand to the next level.