Billboard and outdoor advertising tips

When reaching consumers outside their home or office, you need to create a unique experience that captures attention and resonates with passers-by:

• Know your target audience. Don’t advertise how great you are. Try and think what the consumer wants from you.
• Know what you want to say. Your message should be short and it better be provocative. Provocative doesn’t necessarily mean naked people. No. It can be thought provocative, or have a provocative design.
  
• Know how to say it. Keep it clean and clear and use lively colors.
  
• Consider your location. A billboard advertising a Caribbean Cruise wouldn’t be effective in a low income neighborhood. But a sign advertising a new fashion store will work wonders in a shopping district. Any sign can have a great impact, but the location should help establishing the tone.
  
• Less is More. Yes, it’s a cliché, but there’s a good reason why it’s a cliché. Don’t go and sell your entire line of products or services in the poster. It will be difficult. It will hurt. You have to keep it as simple as possible.
• Be unique. Be creative. Be humorous. People love advertisements. Especially when they’re good. They can be fun, entertaining and you should also have a good time when working on billboard advertising.

If you need some more information or guidance regarding your company’s marketing, advertising and commercial printing, or if you’re looking for an agency that will provide you a state-of-the-art manufacturing technology, unrevealed data expertise and innovative direct marketing solutions that maximize ROI, you should definitely visit Wilen Group online at www.wilengroup.com and get your marketing going.

Get your ads to the right place with Geo Targeted Advertising

Let’s say you visit a random website. What is the first question you usually encounter before you are able to accesses the site? That’s right – the question is “where do you live.”

This question is pretty reasonable. If it’s an international company, this information will help them direct you to the right website and the right content. But sometimes there is more to it. This process is basically called Geo-targeting which means that a company is determining your geolocation on the globe. But we like to call it Geo Targeted Advertising.

When our clients take advantage of geo-targeted advertising, they are able to maximize their advertising capabilities and reach the right places and the most important potential clientele.

Just think of the possibilities. We know that internet advertising can get pretty expensive, especially if you have a local business and you don’t need surfers from New-Mexico clicking on your ad. But with geo-targeted advertising your ad will only show when people enter the right city, address, or it can even get as specific as a zip code.

Want more information? You're in the right place. With more than 30 years of leadership and innovation in all aspects of marketing for the cable television industry, Wilen Group has leveraged its formidable capabilities into an all-in-one marketing powerhouse and now we want to help you – the small business owner.

Use our relationship with the USPS and save money on postage

Your postman is a very nice person. You should really get to know him better. We like our postman. We like every postman out there. That’s why we’re capable of deeply penetrating the postal system by drop shipping co-palatalized materials directly into USPS.

Because our relationship with the USPS is so great, we even have on-site mail verification, which means that IMB code mailing is in process through machine camera verification. At Wilen Group, we achieve better than 98% penetration into the SCFs (Sectional Center Facilities) and BMCs (Bulk Mail Centers) for many of our clients. We know how to save your business 2-4 days on delivery, a substantial amount of time to get your mail into your customers homes, and also help you save money on postage.

Not enough? Let us tell you that one of our valued partners is projected to save over $7.8 million dollars in postal savings over a two year period. And you can’t really beat that.

Wilen Direct, a part of the Wilen Group, is your single source for all lettershop services, warehousing and distribution of all Direct Mail materials.