The Future of VDP Printing Technology, brought to you by Wilen Group

One of the latest buzz words when discussing Direct Mail is VDP or Variable Data Printing. VDP is basically your regular direct mail offers, flyers or bill inserts, but with a personal twist.

VDP allows business to print direct mail as usual, but add variable information like consumer names along with a personalized attention grabber, directed to each individual, according to his or hers personal profile.

The Eastman Kodak Company developed a new Stream Printhead called the Prosper S10 that provides your business with the enhanced digital VDP capabilities. The new Printhead is actually a bridge between offset and digital printing, extending the business and revenue opportunities for companies of all sizes and adding value to printed pages.

The Printhead, operating at 1,000 fpm, delivering a resolution of 600 dpi, allows users to save time and money, unlike with the old fashioned, two-step process that combines offset pre-printed forms and offline laser imprinting. As a direct mailer, you can now be confident and comfortable with the new technology, because of the high quality and low cost.

If you need some more information or guidance regarding your company’s direct marketing, advertising and commercial printing, and how you can benefit from VDP and the new Kodak S10 system, visit the Wilen Group online at www.wilengroup.com.

Start the week with some Classic Radio Ads

Last week we've talked about successful radio advertising and we thought it would be a good idea to bring you some memorable radio ads.

So our dedicated bloggers started digging deep into youtube and here's what they came up with.

First of all, the classics. Remember those? Close your eyes and go back to the golden radio days:



This is a great commercial which could only work on the radio, because sometimes you just don't need visual...



Not exactly a radio ad but still innovative and inspiring and it makes you think about the last ad:



This one is completely hilarious! It's hard to imagine it even aired once. But again... when there is no visual it's easier to pass the censorship.



Are you inspired? Can you imagine the amounts of fun you can have planning a radio campaign and the huge success that will follow? visit us at www.wilengroup.com and get serious with an all-in-one marketing powerhouse that wants to help you – the small business owner.

The key to an effective radio ad

You know those radio commercial where in 30 seconds you get bombarded with all the information there is about the company including address, zip code, directions, telephone, fax number, all the deals of the day and the employee’s birth dates? Well… that’s probably not the way to go.

Unlike reading a newspaper, which requires active participation from the reader, radio is a passive broadcast media. People are listening to the radio while driving, or while washing the dishes and if you want your advertisement to work, you have to grab attention and keep things on the simple side.

The key to an effective radio commercial is creating a lasting impression on the listener, pushing them to take specific action. When it comes to radio, Wilen Media is a success story in crafting direct response ads that grab people attention using vivid and direct language. By building an association between the listener and the benefits of the service or product being offered, a connection is made that transforms listener into consumer.

Click here for samples of Wilen's successful radio ads and visit us at www.wilengroup.com for a serious with an all-in-one marketing powerhouse that wants to help you – the small business owner.

Worst TV commercials ever

Last week we had a a serious conversation about TV advertising for small businesses. Well, at least we tried to have one. Because it seems like you guys only cared about the funny commercials we were showing. We got a lot of responses and demand for more, and because we care about you - we've decided to post more ridiculous TV ads.

But honestly, sometimes watching a bad commercial can be more beneficial than watching a real good one. What's better than learning from other people's mistakes, huh?

This guy calls himself Crazy Gideon. He's right. Somebody should put him in a hospital.



If you like the next commercial, know that this experienced couple is available for hiring:



This one is just... weird.



This one is considered to be one of the worst TV ads ever made:



We're not sure if this one is real or not... But it's funny.



And last, but defiantly not least - this commercial got 4,560,994 hits on Youtube. So the question asked, is it so bad that it can actually be good?



When you'll stop laughing, visit us at www.wilengroup.com and get serious with an all-in-one marketing powerhouse that wants to help you – the small business owner.