TV advertising tips for small businesses

Television provides the challenge of combining verbal cues, images and language to create a total viewing experience. TV ads are not reserved for big corporations only. Today, when there are so many channels and community TV outlets, it’s easier than ever to build a successful and affordable TV campaign.

When thinking about TV advertising, it’s always better to spread your campaign over a long period, than spend your entire budget on one, shiny commercial that will be aired only once or twice.

Still, you want to avoid looking like an amateur. You should always consider hiring a professional agency. It might seem like the easiest thing, taking a camera and shooting a 30 second video, but most chances are that you will end up like the local “we’ve gone crazy!” salesman.

Like this crazy fellow... I wouldn't buy a car from him if you'd pay me!



Or this one... This is what happens when you are your own stunt man:



At Wilen Media, we’re excited by the opportunity to fully capture the mission of our clients by constructing the way in which viewers will perceive the television spot in its entirety. And we’re confident that our unique interplay of sound, image and language in the final piece is one that consumes viewers and products consumers.

If you are looking for more information about TV advertising from an entertainment marketing agency that incorporates creative marketing using print, radio, television, out-of-home, web and much more, visit Wilen Media online at www.wilengroup.com. We look forward to getting through this together and taking your brand to the next level.

Small business marketing – it’s that simple!

You are a small business owner, but it does not mean that you can avoid marketing. A smart campaign can help your business make new customers, and make your current customers purchase more from you.

Think about your strategy. Marketing strategies include a new website, a blog, printing business cards, direct mail, or any other way to get your name out there.

Media Planning. Make sure that your message, execution and targeting match perfectly with the strategy chosen. TV and radio is one possible media channel. For a small business, Direct Marketing could be a good answer.

Start marketing. Get you noticed, deliver a message, and drive customers to take action. As a small business, your creative should be driven by innovation, not big money.

Want to know more? Visit us at www.WilenGroup.com - with more than 30 years of leadership and innovation in all aspects of marketing for the cable television industry, Wilen Group has leveraged its formidable capabilities into an all-in-one marketing powerhouse and now we want to help you – the small business owner. Visit www.wilengroup.com and see what true integration can do for your brand, your bottom line and your stress levels.

Internet Killed the TV/Radio/Print Advertising Star. It’s time for your business to join the Digital Marketing revolution

It’s great that you have a radio campaign. It’s wonderful that your business is on TV. You got Direct Mail and you seem to be covered, advertisingwise. But in today’s digital realm, an effective marketing strategy requires to embrace the interactive potential of the web and digital medium. In the new media, function and appearance work hand in hand to raise interest and generate sales through simple navigation and eye-catching design.

Here are a few examples of smart and savvy internet marketing tailored for Time Warner, curtsy of the Wilen Media Team:






Click on link to see animation

Click on link to see animation

Click on link to see animation






The Wilen Meida team is diligent in its efforts to fully utilize the broad scope of the Internet to ensure prompt responses and positive results, for large and small businesses.

If you are looking for an entertainment marketing agency that incorporates creative marketing using print, radio, television, out-of-home, web and much more visit Wilen Media online at www.wilengroup.com. We look forward to taking your brand to the next level.

Pop Up your Business communication with WILopEN Products

Here are some more exciting insider tips directly from the Wilen Group. We’d like to introduce to you WILopEN.

Looking to give your business that extra marketing edge? WILopEN Products designs and develops the next generation of business communication products, from pop-up business cards to revolutionary online shopping portals. All of the products and marketing methodologies are internet based and WILopEN virtual gifting system is an interactive system that makes sending personalized GiftingCards easy and fun.

The WILopEN Portal Interface

WILopEN’s revolutionary shopping portal creates a fast, accurate, multi-merchant marketplace where customers can shop 24/7 for thousands of brands. ShopWILopEN.com is distinguishable by its simple navigation, use of interactive television and its truly unique rewards system.

If you are looking for an entertainment marketing agency that incorporates creative marketing using print, radio, television, out-of-home, web and much more - visit WILopEN online at www.wilengroup.com. We look forward to taking your brand to the next level!